
Ali Hilu
Managing Partner & General Manager
Sets the vision and keeps the big picture moving—bringing sport, play, food and community together under one Trax roof.
ABOUT TRAX
Trax connects sport, recreation, entertainment, food and community in one place designed for the whole day.


ONE CONNECTED PLACE
Courts and coaching sit alongside children's activities, event experiences, food and retail. The result is a destination where different plans can happen together.
Dunums
15
Total destination area
Commercial tenants
15
Food, beverages, entertainment and family services
Football stadiums
8
Across two football court zones
MEET THE TEAM
Leadership across operations, people, sports, events, academies, matchmaking and guest experience, now presented with the responsibilities supplied by Trax.

Ali Hilu
Managing Partner & General Manager
Sets the vision and keeps the big picture moving—bringing sport, play, food and community together under one Trax roof.

Hasan Tahapsim
Operations Manager
Turns busy days into smooth ones, keeping every corner of Trax ready for action.

Khalid Al Zaghal
Administration Manager
Keeps the behind-the-scenes essentials organised so the whole destination can move with confidence.

Zaid Abbadi
Sports & Quality Manager
Where performance meets precision—keeping courts, programmes and standards game-ready.

Ayah Abdo
Events Manager
Transforms ideas into celebrations, tournaments and memorable days people keep talking about.

Mohammed Alhourani
Reception Manager
The calm, welcoming connection between every question, booking and great first impression.

Natheer Al Taslaq
Football Academy Coach
Brings football energy to every session, helping players learn, move and love the game.

Lillian Azrai
Marketing Executive
Shapes bright ideas into campaigns that keep Trax in the conversation—and on people’s plans.

Moath Abed Al Fatah
Marketing Officer
Keeps the content moving and the community connected, one sharp activation at a time.
ONE TEAM, MANY DISCIPLINES
Dedicated teams work across operations, sports and quality, events, reception, coaching, marketing and housekeeping.
Oversees the daily operations of Trax and ensures smooth coordination across all departments.
TEAM
Manages sports facilities, academies, leagues, tournaments and daily athletic operations while maintaining high quality standards.
TEAM
Plans and delivers corporate events, sports tournaments, private celebrations and community activities.
TEAM
Welcomes guests, manages bookings and inquiries, and supports visitors at the main and padel reception areas.
TEAM
Delivers academy programmes and private coaching sessions across football, girls’ football, basketball, padel and tennis.
TEAM
Leads brand, content, social media, campaigns, partnerships and promotional initiatives.
TEAM
Maintains the cleanliness, safety and presentation of courts, venues and public areas.
TEAM

EXPERIENCE TRAX
Start with a court booking request or explore everything happening across the destination.
Book a court